PT ASABA through Staedtler Brand has Celebrated Mother’s Day with Campaign #CintaLewatWarna. This campaign held from November 5th until December 12th, 2017 on social media Instagram @StaedtlerID. #CintaLewatWarna is one of Staedtler campaign to show teenagers’ creativity to give a special gift for their mother in special day. The special day held on December 22nd, 2017 – National Mother’s Day. During this campaign, teenagers using Staedtler Triplus Fineliner (a pen with Brilliant Colours) to made their creativity so colorful. They are also made story about relationship between them and their mother. After that, they upload to Instagram @StaedtlerID. Our campaign was followed by more than 300 participants in Indonesia. They were very excited with the best creativity of art. For the winner 1st – 4th got necklace jewelry, 5th-20th got shopping voucher, and 21st-50th got phone voucher. PT ASABA always facilitates mothers and teenager needs.