PT ASABA – a member of ASABA GROUP – has grown from supplying Stationery, to doing system integrator, digital & technology products, office equipment, surveying products, IT products, digital graphic arts products and digital copier products.
In 1908, Brother got its start in the sewing machine repair business. The desire to make a sewing machine that was more resistant to breaking was held by the founding brothers during repeated repairs. From this desire, a chain stitch sewing machine for manufacturing straw hats was born and given the name “BROTHER.” For over 110 years, the desire has been “Be of service to our customers and make them happy.” The motto “At your side.” represents Brother’s commitment to putting the customer first. Now, Brother is leveraging its strengths of diverse proprietary technologies and global networks to support the productivity and creativity of our customers around the world through products and services in a wide range of fields, such as printing equipment, sewing machines, machine tools, and online karaoke systems.
PT ASABA is an authorized distributor of BROTHER Indonesia for Inkjet Printers and the consumables since 2008, together PT ASABA and BROTHER Indonesia creating good environment to distribute Inkjet Printers and the consumables around Indonesia.
Brother meet the various printing needs of customers with products such as compact multifunction All-in-Ones and inkjet printers. Together with responding to the spread of working at home and the placing of printers in multiple locations in offices, Brother also expanding contract-type and other businesses that link us to customers. In addition, Brother working on resource circulation and waste reduction, including the collection of used consumables, and creating power-saving and other environmentally friendly products.